Apple Solution x Veeam

We are commissioned by Apple Solution, a one-stop IT consultancy agency in Hong Kong, to introduce one of their products from Veeam. From scriptwriting to set design, from chroma key shooting to animation, from cast styling to props sourcing, we have worked closely with our client producing this software promo video.

Concept Visualising

For this video, our creative team developed this personified “backup squad” and an “animated mechanism” to visualise the features of the backup software. As in The Elves and the Shoemaker, the Veeam Squad becomes your unexpected and extraordinary help when you need it most. “In 3, 2, 1, REPAIR COMPLETED!”

Comical Animation

To elevate the momentum, a lot of comical elements and animation are detailedly designed to give a sense of enthusiasm and passion.

The Set Design: A Complete Makeover

Set design is an essential aspect ensuring that the proper context for the video is provided. In this video, we are given a pantry, in which we moved in furnitures, props and boxes for a complete makeover. Together with the carefully designed lighting, the pantry has now become an intense work environment. (We once did an office conversation style video with Apple Solution few years ago, that’s the same pantry in this video, can you believe it?)