Bank of East Asia

The Bank of East Asia (BEA) has been an integral part of Hong Kong’s growth and success story. While the bank has helped businesses and individuals achieve their aspirations, it is acutely aware that not everyone has benefited equally from Hong Kong’s prosperity.

In this CSR corporate video, titled “Our Home. Our Family.”, BEA introduces its corporate social responsibility (CSR) initiatives aimed at improving the lives of the less fortunate in the community.

From concept to casting, shooting, motion graphics to custom-made music and voice-over, we aim to bring the best while balancing the requirement of showcasing more of their CSR work with photos, ensuring that the final product is of the highest quality.

The video opens with a shot of Hong Kong’s bustling cityscape, highlighting BEA’s long-standing connection to the city. The narration then moves on to the three signature programs of BEA CSR – the BEA Parent-Child Reading Program, the BEA “High Five” Club, and the Palliative Care Program. Throughout the video, the narration is accompanied by scenes that demonstrate the needs and challenges, and lists of bullet points are then inserted to outline the services provided and the outstanding outcomes it has on the community.

Followed by a photo slideshow showcasing other BEA CSR programs, emphasising the bank’s commitment to making a positive impact on the community, the video ends with visuals of the CSR team and a key-on caption “There is more…”.

This video serves as a powerful media that BEA sees Hong Kong as home and we are all part of this city, and that it carries the responsibility to take care of the family and build a better home for everyone.