CARL International

Fine stationery can make a student proud, make office work more pleasing. And Japanese stationery is definitely known for its thoughtful design and excellent quality. As the long established brand CARL launching their refreshing international website, we are commissioned to produce a short and sweet landing video to showcase their products.

The goal of the video was to present CARL’s products in a visually engaging and uplifting manner, highlighting the brand’s attention to detail and quality. We decided to use stop motion animation as the primary technique for the video with the many stationary products provided.

We carefully planned shots to show the wide range of variety and thoughtful details of each CARL’s product and the final video successfully created a playful and joyful mood that would resonate with the audience of having these products on their desktop.