Dragages Hong Kong
Building Together Corporate Video
Our team recently collaborated with Dragages Hong Kong, a construction company that specialises in building underground tunnels, other infrastructures and buildings. We were tasked with creating an updated corporate video that showcased the company’s latest projects and innovative technologies while also highlighting its human side.
The production process was both challenging and rewarding. Our team had to travel to various locations to capture footage of Dragages’ projects in action. Despite the summer heat, we were thrilled to witness firsthand how these structures were built. It was truly an eye-opening experience that gave us a new appreciation for the company’s work.
Throughout the production process, we experimented with different approaches to create a video that would resonate with viewers. We initially considered a more technology-focused approach, but ultimately, we decided to make the video more personal and relatable. We started the video with the phrase “we have been shaping our city,” which emphasizes the company’s contributions to the community and the impact of its work on the city’s landscape.
However, finding the right balance between different opinions took some time. We worked closely with the client to strike the best balance between showcasing the company’s technical expertise and highlighting its human side. Our team and the client had multiple discussions and exchanged ideas and feedback to ensure that the final product was the best possible representation of Dragages Hong Kong.
In addition to showcasing the company’s projects and technologies, we also wanted to highlight the people behind the construction process. This is why we included staff from diverve departments and roles, providing a glimpse into the company’s culture and values and showing that Dragages is more than just a construction company; it’s a community of people who are passionate about what they do.
The video concludes with the message “building together,” which emphasises the collaborative effort required in construction projects. We wanted to convey that every construction is a team effort that involves a wide range of professionals, from engineers and architects to construction workers and project managers.
Overall, we are proud of the final product and confident that it will resonate with viewers. By showcasing Dragages Hong Kong’s work in a more personal and engaging manner, we hope to help the company build stronger connections with its audience and demonstrate the value of its work to the wider community.