OUHK LiPACE

Working with OUHK LiPACE, we are commissioned a promo video targeting Mainland student.

Theme Development

As to invite enrolment from abroad, our creative team felt that the plate would not be complete by showing only academic lecture and campus environment, everyday life and friendship should be in the package. That’s how the idea “What Defines A Good Day” was raised. We followed a current student Tiffany from day start to end, a glimpse of her life at LiPACE.

Stop Motion

To open the video, we have designed an eye catching opening using stop motion and crayon tone graphics, hinting a colourful and vibrant tone, also offering a scent of academic diversity.