Social Welfare Department
Wonderful 3rd Age Promo Video
Being the city with the world’s highest life expectancy, more and more attention now falls on the “3rd age” in Hong Kong. While celebrating longevity, many are worried about a tedious stage of life.
This video, aiming to promote a positive and proactive attitude among our seniors, a colourful and joyful tonality is first of all set for this video.
Open with a question, the video flow is designed to capture the attention of audience to a quick introduction with background data and some reality confusions. That’s where the 3rd Age Campaign comes into place, to bring the mind-changing message.
Our motion graphics design team has visualised vividly the transformation of “grandpa”. Changing outfit and pouring in colours have for sure contributed to the desired tone, but the detailedly sculpted lively bouncy movements are the icing on the cake! Grandpa’s enthusiasm of a wonderful 3rd age is now even more contagious!
Before the production of this animation video, we have worked with our client on a series of nominees’ video for this campaign. With the purpose of using this video for opening of the award ceremony, nominees’ photos are essential to be inserted.
In order to merge well with the entire animation, an “exhibition of inspirations” is designed, bringing grandpa to look at some real life examples. These nominees, together with the different animated characters, cohesively giving a strong message of how 3rd age could become a golden fruitful period full of possibilities.