Tung Wah Group of Hospitals
Overcoming Alcoholism Case Sharing - Shirley
Shirley has many identities. She is a very good mother, a postnatal care helper, a cooking instructor, and was once an alcoholic. Her story of overcoming with the help from TWGH is told together with statistical supporting info illustrated by animation. This is a testimony, an encouragement to others who are struggling.
Life story always require a stereo vision to allow audience to reach the depth of a person. Instead of going straightforward from alcoholic to alcoholic-no-more, our team decided to introduce Shirley’s many other roles. So she is not just receiving help but also making a choice to redeem her own potential and possibilities of life. And that message is the key of this video.
Inserting info and data amid an emotional story could feel quite out of place. That’s where our motion graphics design team steps in. They designed this darker tone of Japanese style animation and graphics to align the whole storyline.